After graduating from Oxford University, David worked in Paris for three years as the speech writer for the President of IBM Europe. He later founded marketing services consultancy The Business Works, then became Managing Director of Hill Murray Public Relations. He has provided consultancy and strategic advice at CEO level for high-profile companies including IBM, HP, BAE Systems, and Logica, as well as a variety of niche software companies.

David joined Huthwaite in 2002 as Business Director for the information and communications technology industry, overseeing the acquisition of clients and growth of business in the sector from companies across the software, services, solutions and hardware segments. He has driven some of Huthwaite's largest sales which incorporate the entire range of products and services.

After joining the Board as Sales Director in 2009, David became responsible for winning and developing global enterprise business for all sectors. He ensures the continued growth in Huthwaite's range of clients, the scope of projects and the variety of solutions, including newly launched offerings. He has been involved in some of Huthwaite's most complex and innovative new products such as the Virtual Training Campus and the first major Account Strategy Toolbox.

As a Sales Director, Fellow of the Institute of Sales & Marketing Management and a former Chairman of the Chartered Institute of Public Relations MarComs group, David has a wealth of speaker experience. This includes a variety of conferences and exhibitions including World of Learning, IACCM Annual Conference, and local Chambers of Commerce conferences. He has also been on the judging panels for the National Sales Awards and the National Business Awards.