For over 30 years Huthwaite have built an enviable reputation for being thought leaders in the arena of sales and negotiation skills. Janet’s role as Head of Thought Leadership is to carry forward the beacon of respected research. With a PhD in retail marketing she brings extensive experience of both academic research and of Huthwaite’s own unique research methodology to the role.

Janet’s research output to date within Huthwaite has focused on retail, prospecting and customer service with her contributions to a deeper understanding of the behavioural strategies that deliver results in these areas. She has used this knowledge to help align Huthwaite’s customer service and prospecting offerings with other key products such as SPIN^® Selling and Negotiation Skills. She has also used her research expertise to develop sales competency frameworks from Sales Director to Account Manager level, which support the implementation of global sales academies.

Janet’s current research focus is on the use of social media to sell and market effectively, and she welcomes thoughts and opinions from social media users. Follow her on @janet_curran, or email her at jcurran@huthwaite.co.uk

Prior to joining Huthwaite, Janet worked as a self-employed consultant and conducted training within the banking, retail and public sectors, working with various levels of staff throughout organisations. Her cultural awareness is excellent and one of the skills she brings to the role is the ability to take a cross-cultural perspective in identifying the current pressing challenges that global sales departments face. She speaks fluent Spanish as well as having a diploma in Spanish and Latin American studies.